Have you ever heard of price anchoring?
Right before your prospect sees the price of your offering you want to begin talking about the value so that when they finally see the price, they feel that it is reasonable.
It’s is not required, but it is common on Sales Pages for offerings, especially if they are highly priced.
Help the visitor by explaining how alternate solutions to their problems can cost much, much more than yours.
The goal is to give them something to gauge the upcoming price against.
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