I’ve been doing a lot of content writing, and here is my copywriting deliverable checklist. I use several tools to do this, and you would be amazed at
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- Author: Jim Lefkowitz
The 16 Basic Desires
One of the first steps in our creative process is to extrapolate the prospect’s desires and pains from a new client’s marketing materials and the client themself. It’s
PAS: Pain, Agitation, Solution
[Updated June 12, 2021] Start every sales message by understanding the concept of PAS: Pain, Agitation, Solution. (hats off to Thrive Themes for the link) PAIN: Start by
What Is Price Anchoring?
Right before your prospect sees the price of your offering you want to begin talking about the value so that when they finally see the price, they feel
The Snooze Button
Sometimes a pause is in order.This gives you an opportunity for feedback and to continue to send them specials, without them unsubscribing or marking you as spam.Why It's
Is It Over?
Sales is a two way transaction, and it's good practice to fire non responsive prospects.When To Send It:Send this email to a non-responsive lead to find out whether
Linkedin Messaging Is Scary
Linkedin messaging is the wild west, and scary. And by scary I mean automated, lifeless and frankly (no pun intended) hard to believe effective in any meaningful way.Just
#10 How Do I Ask For A Referral?
#10 of the Free Email SeriesHow Do I Ask For A Referral? Here's How, From Anyone:How do I ask for a referral? It's pretty simple. They are a
A Marketing Roadmap in 6 Steps. It’s That Easy.
Not many online product or business launches succeed without a plan. Here are the 6 steps of every marketing roadmap, ever.Looking for an online 'fill in the blanks"
Here Is Why I Want To Hug You
If you are like me, I want to hug you. A friend sent this to me today (hat tip: Ronni : ).It's a real thing. I want to
The Best Email You’ll Send That Says Nothing
Get Ready, Something is Coming TomorrowI know it's a sample timer below because I put it there, but I am excited when I look at it anyway, that's
READ ME FIRST: How to use this email series
You’ve written thousands of emails in your lifetime. That doesn’t necessarily mean it gets any easier, especially when you’re trying to make a sale. It’s tough to determine