Put all of Google to work for your business, compliantly.
Managing Google Ads for mental health professionals requires balancing aggressive customer acquisition with strict, unyielding compliance guidelines. We have to design campaigns that maximize patient intake while navigating the tightest digital restrictions on earth:
- Google’s Personalized Advertising Policy: Navigating the strict algorithmic filters that block or heavily limit ad delivery on sensitive health topics (depression, eating disorders, anxiety, trauma).
- ePHI and Data Privacy Protection: Structuring conversion tracking, web forms, and backend data routing so absolutely no Protected Health Information or clinical intent leaks to un-signed third-party platforms.
- Targeted Intent Calibration: Engineering keyword frameworks (like moving away from toxic broad-match terms) to protect premium
We started with clear objectives and throughout the process there have been clear tactics to do so. Jim is reliable and professional. Five stars
It's pretty simple: Jim is reliable, effective, and inventive, he get's the job done. He's become an integral part of our marketing team.
Jim is an expert in digital marketing, and able to help you navigate the spectrum of options to find a good fit for your business.
Jim has been an outstanding partner. He brought a deep understanding of marketing best practices.
His work made a drastic change to my clientele and business goals and for this, Jim will always be my go to for my marketing needs!
