Telling a story is the theme of this email template, the 3rd email in the series.
Why It's Important
It gives them motivation to want to try your product.
How To Use It
Use it by itself, or part of an automated series of emails.
EMAIL # 3 'Big Sale + Customers Story
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This is one of my favorite stories.
(There's an important lesson so read it again if you've heard it before)
During one very hot summer the rivers ran dry. A thirsty crow found a pitcher with a little water in it.
But the pitcher was high and had a narrow neck, and no matter how he tried, the crow could not reach the water.
The crow was dying of thirst and the water was just out of his reach.
Then an idea came to him.
Picking up some small pebbles, he dropped them into the pitcher one by one.
With each pebble the water rose a little higher until at last it was near enough so he could drink.
So what's the lesson?
Have you ever felt like the crow... straining and pushing with all your might to [lose weight/build your business/specific outcome]...
But it seems like the harder you push... you're just not... quite... close enough... to get it.
I've been there.
After I failed repeatedly with all the “mainstream” methods… I finally figured it out:
Just like the crow, the secret is to figure out a NEW way to bring success close enough you can finally hit your goal.
And like dropping pebbles in the water - tiny steps in a NEW direction can add up over time.
That's what I teach in my [name of product]
Because you know in your heart that if you keep doing what you’re doing now…
No matter how hard you try you’re not going to [specific outcome]...
Or you can try something NEW (like the steps I give you in [name of product])
And for a limited time you can save a bunch of money during the "[promotion name]" promotion.
[expiring link here]
PS - Here's what one of my clients recently told me in an email:
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