When To Send It:
This email template happen early on and it introduces yourself to a lead you identified on a social network like LinkedIn or Twitter by sending a piece of helpful content.
Why It's Important
No one likes direct solicitations from strangers on social media. Instead of pushing for a sale, introduce yourself as an expert in your field who’s willing to help.
How To Use It
Use it by itself, or part of an automated series of emails. See how it works, live.