Amy’s 16 Basic Desires

One of the first steps in our creative process is to extrapolate the prospect’s desires and pains from a new client’s marketing materials and the client themself. It’s

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PAS: Pain, Agitation, Solution

[Updated June 12, 2021] Start every sales message by understanding the concept of PAS: Pain, Agitation, Solution.  (hats off to Thrive Themes for the link) PAIN: Start by

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What Is Price Anchoring?

Right before your prospect sees the price of your offering you want to begin talking about the value so that when they finally see the price, they feel

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The Snooze Button

Sometimes a pause is in order.This gives you an opportunity for feedback and to continue to send them specials, without them unsubscribing or marking you as spam.Why It's

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Linkedin Messaging Is Scary

Linkedin messaging is the wild west, and scary. And by scary I mean automated, lifeless and frankly (no pun intended) hard to believe effective in any meaningful way.Just

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